AUBURN cars

00107 – AUBURN cars were manufactured in Auburn, Indiana, from 1900 to 1936. The company was struggling in 1924 when sales hotshot Errett Lobban Cord became general manager. Cord quickly turned the company around, dramatically increasing sales and making it profitable. Auburn soon became the chief competitor to Stutz in stock car racing. Cord earned great profits and hardly noticed the crash of 1929. He bought the Duesenberg Company and several other businesses, and introduced a new line of cars bearing his own name. But by 1932 the Great Depression was making itself felt in the Cord Empire, and sales continued to decline until the last Auburs were produced in 1936.